Leading sports nutrition company, Science in Sport (SiS), has today announced that it has expanded its product offering to Australia.
After establishing a strong brand position in the United Kingdom, SiS has launched in Australia as part of a long-term plan to capitalise on the increased interest and participation in endurance sports locally.
To celebrate the Australian launch of the brand and its commitment to endurance sports locally, SiS has also announced a two-year partnership agreement with Spartan Race Australia, as the exclusive sports nutrition partner of the seven-race series:
“With its combination of running and physical challenges, obstacle course racing has exploded in popularity in Australia in recent years and we are proud to partner with the toughest event on the market,” said Dani Benjamin, Marketing Director APAC.
“SiS range of nutritional products are designed to help athletes perform at their best and can assist competitors of Spartan Race with the strength, speed and stamina required to complete the world’s largest competitive obstacle event.
“Spartan Race represents the sport of obstacle racing, it’s challenging and competitive while still driven by a growing community of racers that train and compete together.” said Max Delacy, CEO of Spartan Race Australia.
“Our sponsor partners are all premium brands dedicated to quality and committed to continual improvement. SiS falls perfectly within this ethos, we have been using SIS GO Electrolyte powder and Isotonic gels for some time with great results. They are easy on the stomach, they taste good and they help maintain energy, mineral balance and hydration during and after sustained high intensity efforts. Their
WHEY20 now supports fast muscle recovery post-race too, they are the perfect choice for Spartan Racers who give and expect 110% effort”, Max added.
Founded in 1992, SiS has been providing elite, international sports teams and professional athletes, with sports nutrition products for almost 25 years; forging a reputation as a sports nutrition partner that truly understands endurance sport.
The SiS athlete-first mantra is the driving force behind the growth of the business globally, with products fuelling over 40 Olympic gold-medal winners. SiS is also the Official Nutrition Partner of Team Sky, winners of three of the last 4 Tour de France.
Each SiS product is triple-tested for banned substances to ensure that each and every athlete that uses SiS products can do so with complete assurance that they have been through the most robust risk analysis program available.
This due diligence and commitment to quality saw SiS granted the first and only Evolved Certification from Informed Sport, a global quality assurance program for sports nutrition products.
The launch in Australia is complimented with a range of new protein and energy products available to the Australian market.
Headlined by WHEY20, the new, on-the-go, protein product has a yogurt-like texture which eliminates the need for a shaker and water, a modernisation set to change the Whey Protein landscape.
SiS products are available online at www.scienceinsport.com and in Coles stores nationally.
The SiS nutrition calculator (http://new.scienceinsport.com/nutrition-calculator) allows for personalised nutrition recommendations to be provided based on fitness and nutrition goals.
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