It was a night to remember for some keen Juventus fans, when Serie A’s most decorated football club descended on an event that celebrated adidas’ Speed of Light campaign like it’s never been shown before.
20 lucky contestants were put through their paces on a projected platform where they were tasked to perform with speed – dribbling, juggling, dodging, weaving and sprinting – with the hope of being crowned champion in front of entertained Juventus players.
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The final five entrants met new Juventus recruit and adidas athlete Miralem Pjanic, who performed for the excited crowd.
The event was all part of adidas’ new Speed of Light football campaign – Inspired by the colours created by the refraction of light during light speed experiments, the boots are available in Solar Red, Solar Yellow and Shock Blue colourways. They come in adidas’ X16+ PURECHAOS, Ace 16+ PURECONTROL and MESSI 16+ PUREAGILITY styles.
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