https://www.youtube.com/watch?v=bXXGfgjXg74
Footwear brand New Balance has entered the football market, launching its first ever boot range to accompany new kit supply deals with elite football clubs.
The American label is a new player on the footballing apparel scene after lengthy ventures mainly in the athletics market.
New Balance has taken over the club gear supply deals of subsidiary company Warrior, under which it began its foray into the world game. Those teams include Liverpool, Stoke City, Celtic, FC Porto and Sevilla, as well as the Costa Rica and Panama national teams.
Boot ranges launched by the Boston-based manufacturer are the Visaro and Furon and come in a variety of models, including leather finishes, futsal shoes and junior sizes.
New Balance has secured some of the biggest names in the game to act as brand ambassadors, with Samir Nasri, Vincent Kompany and Aaron Ramsey joining the revolution as well as Socceroos Tim Cahill and Massimo Luongo.
We’re thrilled to officially announce that @MassLuongo has joined the Australian and Global #NBFootball family! pic.twitter.com/qKMtZhev3s
— New Balance AU (@NewBalanceAU) July 1, 2015
Fresh out the box. Thanks for the special personalisation on my @NBFootball boots. Training now at stadium pic.twitter.com/VG56GvEpqa
— TIM CAHILL (@Tim_Cahill) June 23, 2015
Make Chances like @SamNasri19. #Visarohttp://t.co/FJabis96cD pic.twitter.com/vprjib1j9j
— New Balance Football (@NBFootball) June 16, 2015
New Balance continues to see a rapid growth in business, with a huge operating profit of US$2.7 billion announced for 2014.
You can view New Balance’s football products here.
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